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September 14, 2004
More stuff about proof
Our earlier entry on Proof is better than Marketing generated a fair amount of commentary. And one notable correction, "proof is marketing."
Nice to see our blogging compatriot Mark Ramsey highlight the same thoughts, both in his endorsement for radio stations of our maxim that Proof>Benefit>Features. He also highlighted the challenges facing you in finding the strongest proof. Number one sounds like a great thing to claim, but proving it whole 'nother thing.
Thanks Mark.
Posted by johnza at September 14, 2004 11:44 PM
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