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September 24, 2004
Kryptonite disaster
I'm sure that the Kryptonite people haven't slept for days. Someone on the Internet figured out that you can open one of their locks with the cap of a BIC pen. You just take a $100 lock that has a $5,000 equipment guarantee on it, shove a BIC pen into the key and then wiggle it.
What a nightmare. Your core value proposition attacked by a $0.59 pen. So what to do. Most folks would duck and cover and say it ain't so. But in the world of instant Internet information it takes 48 hours for it to propogate everywhere and think of the lawsuits.
So what to do? Deny is one thing, but Kryptonite did the right thing, offer a free exchange for all the locks. Put it at the top of your website in _RED_
Nice job Kryptonite and I hope your engineers are working like crazy right now!
Posted by rich at September 24, 2004 10:41 PM
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Comments
While it's good to see Kryptonite has (finally) offered customers a way out of a pickle, they only took this action after first denying responsibility and then shilling a new lock for those who'd been bitten by the Bic.
Kryptonite's initial response:
http://www.engadget.com/entry/8154041173872584/
Posted by: Todd W. at September 25, 2004 01:56 PM
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