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October 01, 2004
Even guys who write a marketing book can forget the basics
Recently, in our enthusiam for our own product - our book, we sent out a mail to 20 bloggers whom we really respect with a preview attached. Peter Davidson rightly points out that this could be viewed as spam.
Heck, we feel stupid. Here we wrote a book about the marketing basics and we forgot a key one. We should have known better. We should have sent out a quick note to folks first asking if they were interested. Whoops. We are sorry. That was a mistake and we will not do it again (believe me). We really love the blogsphere too much to be this sloppy about it.
Again, sorry. We are going to the library right now to re-read our whole book and write on the board "I will not Spam" twenty times.
Posted by johnza at October 1, 2004 06:23 PM
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Comments
Come on all you self-righteous lunatics.
It goes without saying that any sales-generating conversation is intrusive, self-interested and therefore instrinsically naff.
As both a PR person and sporadic blogger, I recognise that the whole business of blogging is intrinsically naff - and a joyful part of self-preservation.
Blogging is, if anything naffer than PR.
However, I continue to indulge.
It is only by lambasting my own tawdry profession that I am able to look myself in the face in the morning.
PR is not the problem here, it's lack of human respect.
On a brighter note, Peter should at least be thankful that it was the authors own thoughts they were peddling and that he wasn't dealing with 'Felicity'.
As the blogosphere matures, this won't always be true.
Posted by: tim kitchin at October 8, 2004 03:04 PM
Thanks much Anita. Love your site BTW. The idea of doing review of business blogs is a great. Appreciate your support!
You keep up your blogging too and if you want to review a geeky business book, we would love it if you did :-)
Posted by: Rich Tong at October 1, 2004 09:51 PM
John, I'm not sure why YOU are the one apologizing.
Out of support for you I just added a link to Marketing Playbook on my site.
Keep up the great blogging.
Best,
Anita
Posted by: Anita Campbell at October 1, 2004 07:01 PM
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