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October 09, 2004

More Phone Targeting: Kids/Grandparents

textually.org: China: Mobiles For Children Released During National Day Holiday Interesting trend continues toward more and more targeted functionality for mobile phones. We hear about Senior Phones. We hear about phones that only call mom and dad.

And now a phone "designed specifically for children that no numeric keys, and the settings are all very simple so that children can easily use it., and that has an inbuilt positioning function that enables parents to find out where their children are at any time."

Via Textually.org, similarly, in South Korea, over 110,000 kids under 5 years subscribe to mobile service.

Also look here for even more on phones for the elderly.

Posted by johnza at October 9, 2004 04:06 AM

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