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October 12, 2004
Up and To the Right
As you may have noticed, one of our favorite core strategies is the Best of Both Play, where two generally opposing values or trade-offs are brought together. Best of Both Plays make for great promises with examples like "Tastes Great, Less Filling" or "Power Made Easy" and the list goes on.
In business technology it seems that the process of "Best-of-Bothing" a category provides endless grist for the innovation mill. Key value seems to keep coming from bucking one of the following paradoxes and finding a way to have more of both.
Business Processes: Intelligence vs. Automation - smarts vs. speed in the process itself
Value Delivery: Specificity vs. Simplicity - depth/importance vs. simplicity/ubiquity of applying process improvements
Infrastructure: Control vs. Flexibility - in the core technology or platforms that deliver both of the above.
Each of these up and to the right trends are the ongoing focus in one form of another of tons of analysts, pitches to VCs etc. We always interested in other great Best of Both, Up and to the Right examples, whether in technology or elsewhere. So if you have em, let us know.
Posted by johnza at October 12, 2004 05:42 PM
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