Marketing Playbook: Al Ries Accolades

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October 20, 2004

Al Ries Accolades

"New ideas in marketing strategy are extremely rare. Rich Tong and John Zagula have come up with one with their system of battle-tested plays outlined in The Marketing Playbook. Marketing managers everywhere should open up their own playbooks and be prepared to start using some fascinating new ideas."

Al Ries, co-author, The Origin of Brands & The 22 Immutable Laws of Branding

Posted by rich at October 20, 2004 09:24 PM

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