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October 20, 2004
Marketing VP of Apple Likes the Book!
"The Marketing Playbook is a must read, practical guide for anyone looking to create a winning marketing strategy for their business. Tong and Zagula take the shroud off the marketing black box and reveal a handful of surprisingly simple, market-proven principles. I'd recommend this book to anyone looking to improve their odds in today's competitive marketplace."
Rob Schoeben, Vice President Applications Marketing, Apple Computer, Inc. (and former collegue)
Posted by rich at October 20, 2004 09:37 PM
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