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October 20, 2004
The Academic View on the Playbook
"The Marketing Playbook is the "Best of Both" play between Michael Porter's Competitive Strategy and Adrian Slywotzky's Art of Profitability. Its' powerful metaphors and insightful strategy
tools make it a great addition to any business leader's arsenal."
Mohanbir Sawhney, McCormick Tribune Professor of Technology and Director of the Center for Research in Technology & Innovation the Kellogg School of Management
Posted by rich at October 20, 2004 09:53 PM
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