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October 20, 2004
The Premier Market Researcher Speaks...
"John and Rich have had ringside seats to the launch and development of some of the most powerful brands in the world, and they've packaged that experience into strategies that you can put into motion the moment you finish the book. Obviously, tech marketers can benefit from this team's insights, but any company looking for a simple, powerful marketing system will fine value here."
Ms. Christopher Ireland, Principal and CEO, Cheskin Consulting and Strategic Market Research
Posted by rich at October 20, 2004 09:58 PM
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