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October 20, 2004
Waggener Edstrom the #1 Hi-tech PR agency says...
"We live in a world of highly tested and refined messages. You often only get one chance to do it right and be successful. Any business person entering a market, launching a product or kicking off a campaign would be well advised to read and heed the Marketing Playbook. Use it to test drive your strategy, hone your message and come back to it to stay on track as the results come in."
Pam Edstrom, EVP Account and Agency Services, Waggener Edstrom, strategic advisor to Microsoft for the last 20 years
Posted by rich at October 20, 2004 11:14 PM
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