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October 20, 2004
What Microsoft's Bob Herbold has to say
"The hardest part of marketing is the discipline required to figure out what, exactly, you are selling and how you should make the sale in the context of competition. Too many marketing folks want to quickly dispose of this step and get on to the creative part. The Marketing Playbook does a great job of reminding you of the importance of such up-front discipline and provides you simple, straight-forward steps to do it successfully."
Bob Herbold, EVP and Former COO of Microsoft; former Senior Vice President, Advertising and Information Services at Proctor and Gamble; and Managing Partner, The Herbold Group LLC
Posted by rich at October 20, 2004 09:32 PM
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