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October 21, 2004
What Bob Stearns, fellow VC and hi-tech veteran thinks...
"High tech marketing - hell, any marketing - frequently hovers in the clouds, about 40,000 ft. above real customers. At best, it's a costly effort, run by pretty smart people, whose effectiveness is difficult to gauge. In The Marketing Playbook, Zagula and Tong have built a solid staircase between marketing strategy and real customer-driven results: Strategy that is tangible, actionable, and measurable. This is marketing, not as fodder for consultants, but as fuel for sales. Better get a copy before your next board meeting... and before your competition does!"
Bob Stearns Founder and Managing Director, Sternhill Partners, former Chief Technical and Strategy Officer, Compaq Computer Corporation, as well as McKinsey & Co, Banyan Systems and Motorola
Posted by rich at October 21, 2004 12:11 AM
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