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October 22, 2004
Hurt and Rescue
We talk a lot about persuation. The art of changing someone's mind. One of the methods we have is called "Yes, But, So," where the first part is acknowledgement of the target's situation, the second is introducing an issue or challenge, and the third is offering a solution.
Heard a great variant of this today from a friend who does branding, Lorraine Nay. She said that recently heard of a method called Hurt and Rescue. Check it out. It is not really negative but it is a means by which you introduce conflict/pain/trouble or highlight that it exists and then you offer the way out. Interesting technique.
Also check out this site Changing Minds. Just beginning to look at it, but looks interesting on a whole host of topics relating to persuation.
Posted by johnza at October 22, 2004 10:05 PM
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