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October 30, 2004
Nike vs. New Balance: Comparative Positioning
A great positioning analysis from Ageless marketing. Really worth reading. Clearly both have been very successful at creating and supporting distinct, powerful, pointed positioning. And clearly I am getting older - I no longer see myself as a greek god, I have flat feet and wear new balance shoes.
Posted by johnza at October 30, 2004 07:10 AM
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