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October 30, 2004
Our Book as a sales study
OK, this is not boastful or anything, but like anyone else, we are always curious about sellthrough and competition. Its interesting to see how this works with Amazon since they are so transparent. I wish all markets were so easy to analyze
Net, net, Amazon tracks best selling marketing books. We've been in the top 10 since we released (actually hit no.1 when we shipped).
Rough history has been as of each Saturday the book has been out.
Week 1. No 1 for marketing (#199 overall for against all 250K or so books)
Week 2. No 15 for marketing (#2,049 overall)
Week 3. No 5 for marketing (#1,045 overall)
The most interesting trend so far has been the bounce back in week 3. This is a little bit unusual, but it could be that the original splash were influentials, then there is a digestion period and then the word of mouth spreads. Right now, we have 33 reviews on Amazon for instance and that number seems to be growing well.
Any authors out there have similar sellthrough curves. We didn't talk about it in the book, but knowing the sales by time can tell you a lot if you have a history.
Some products have a slow burn and then exponential growth, others pop and then fizzle. One topic we missed in the playbook because there was limited space.
Posted by rich at October 30, 2004 08:46 AM
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