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November 01, 2004
More nice book mentions/reviews
Here are some of the latest (not yet on the top of the search engines) mentions and reviews of the book.
- The folks at, ahem, Antiventurecapital, put us on thier recommended reading list, saying that the book "should quickly become a classic marketing manual." (despite it's title, it's a very interesting site for start-ups)
- StartupJunkies (another site rich with resources for start-ups) called us a "must read"
- David Straker, of Changing Minds (a very cool site about persuation we wrote about before), who's also a consultant and former marketer at Hewlett Packard, wrote a very nice review. He called it a "delightfully fresh book born out of hard-bitten experience"
- Our blog friend at Radio Marketing Nexus, also highlighted the book launch - thanks Mark!
- Finally, a really nice review from a former collegue Shiraz Cupala (who really saved my b_tt several times in getting some early online marketing going). He is too flatttering and gives us way too much credit but really appreciate what he has to say. Thanks Shiraz.
Posted by johnza at November 1, 2004 09:47 PM
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