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November 06, 2004

Amazon Rank

I remain very surprised by the position of the book. This is one strange title. It seems to be growing not shrinking in rank

Week 1. No 1 in marketing (#24 in business, #199 overall for against all 250K or so books)
Week 2. No 15 in marketing (#2,049 overall)
Week 3. No 5 in marketing (#1,045 overall)
Week 4. No 2 in marketing (#3 in marketing and sales, #49 in business, #511 overall)

As I said last week, our experience in selling popularity is that you have a spike and then a long tail and then hopefully you start getting word of mouth.

Now the most interesting data is actually sell-through of the book. Amazon doesn't tell you how many books they've sold of your book in a given month. We do have some proxy in that we get statistics for our site. One thing we hadn't quite anticipated was the effect of the $25 free shipping on Amazon. It looks like 50% of our sales include another book. I'm guessing most people (like me) are being upsold to a $25 average order.

And the person who order the Grateful Dead in addition, I just love whoever that is.

_Final note, is anyone having trouble on this site entering comments. I hear Typekey is busted. Let me know if that's a problem via email to Rich AT marketingplaybook.com

Posted by rich at November 6, 2004 04:30 PM

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Comments

Just coming to this page from Blogory; I can't seem to figure out of what book you speak from this post, though it sounds cool. Incidentally, TypeKey's working again.

Posted by: Richard Soderberg [TypeKey Profile Page] at November 6, 2004 09:27 PM

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