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November 08, 2004
Market Leadership, Thought Leadership and Blog Addiction
The recent post from David Young is another example of how smart marketing people are really digesting the importance of blogs as a not just a new medium but as part of a new marketing strategy. One that inherently forces creativity to the fore. We have long believed that capturing the mantel of thought leadership is key to gaining market momentum (especially if it is coupled with approachable, practical offereing(s)). Blogs are a great way to keep the process of creating and communicating that thought leadership alive.
Posted by johnza at November 8, 2004 07:52 PM
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