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November 16, 2004
Talking with Serena
Was talking with Serena today about the rental business. It is interesting to see how the rental for flatware and other party rentals work. She told me that if you can get someone to rent something four times, you can get a full payback.
Its interesting to see how in Seattle there are folks like AA rentals, but you can't rent speciality items for events and parties.
There is an existing competitor called Choice Linens that does similar things. It will be interesting to see if Serena can find a way around this.
Posted by rich at November 16, 2004 12:41 PM
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