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November 20, 2004
Critical Acclaim - Summary
It's been great to see the book so well received. Below is a quick summary of the various accolades we have received thusfar:
- The Financial Times said "Zagula and Tong have produced an ingenious and persuasive book that really does break marketing strategies down into five simple but compelling models, or 'plays'... reading this exuberant book is rather like having two young Microsoft geeks sitting next to you, breathlessly explaining how in a few simple steps you might well be able to conquer the world. Their enthusiasm bursts out again and again, often in the form of sporting or other metaphors... Click here for full review.
- Publishers Weekly called it an "engaging primer" with an "illuminating conceptual framework," "wealth of insights, presented in a breezy, down-to-earth style free of management-theory cant, will give marketing managers much useful food for thought." Click here for full review.
- Marketing News says we've "made the game a whole lot more interesting for us marketers." and that "we’ll play the marketing game better if we adopt his playbook."
- Executive Book Summaries highlighted the book as part of their lineup and said that the book's "succinct strategies for building teams, choosing tactics, calculating time horizons and planning the next move while outmaneuvering the competition... [and] conversational tone and relevant experience make it a useful resource." Click here for the full review.
- 800CEOREAD (the number one book seller to CEOs) selected the book as one of it's select recommendations, saying "So if you want to play like the big dogs, here is your Playbook. It's obviously not only a great first read, but also a book that you will return to again and again." For the full review click here.
- Harvard Business School gave a nice summary and review. Noting both our "grand claim" of just five plays but giving us credit for "vivid examples".
- Stanford Business School put us on their recommended reading list, saying "The coaches who designed this playbook tested and perfected their system as marketing executives at Microsoft and as venture capitalists." (Note: Rich is a Stanford alum)
- Software CEO put us tops on their summer reading list, calling the book "one that any software marketer should check out... a surprisingly useful guide to marketing strategy... a down-to-earth approach... refreshingly free of the buzzwords and big-company academic theory that plagues most marketing books."
We were also gratified and humbled by the terrific endorsements we received - from marketing author Al Ries, and execs at Apple, Microsoft, T-Mobile, Mercury Interactive, Waggener Edstrom, Compaq, the Cheskin Group, The Kellogg School, the Richards Group and even Baidu (top search engine in China).
For online and blog reviews and mentions click here and for an ongoing tally of other praise click here, here, here and here.
Posted by johnza at November 20, 2004 04:15 PM
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