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December 02, 2004
The Death of Taglines: How about Taglines Galore?
Recently we wrote about the death of taglines. The smart folks at 37 signals picked up on this and generated a very interesting discussion. Net net – there are good taglines, bad taglines, confusing taglines and no taglines. Some work wonders, others act as a prison or a tax you have to pay. But the task of making less really be more, of really communicating your positioning, aspirations, culture and attributes – current and future – is a very, very tough one and one that may just as easily lead you astray. You be the judge on your own business. 37 signals themselves came up with a very novel approach - which I think is just as interesting as posting your values – they posted all the taglines they thought made sense for their business. Check them out.
Posted by johnza at December 2, 2004 05:44 AM
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