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December 02, 2004

The Right Marketing for the Right Play

At the same Ignition offsite, a recurring theme among CEOs was the importance of not only simplicity but also consistency across the organization. So several folks also asked "OK so I've chosen my play, that should keep my strategy simply, but what does that imply in terms of the marketing decisions on down the organzation, how do I keep these consistent?"

They asked for a quick summary of the standard implications of each chosen play on the key marketing elements. It's also in the book, but here's a reprint:

playbook implications.jpg

Posted by johnza at December 2, 2004 05:54 PM

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