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December 02, 2004
The Right Play for the Right Field
Yesterday Ignition had one of it's regular portfolio company CEO offsites. One of the key themes for CEOs was the importance of making the complex simple. This time we introduced the playbook and used it as a means to driving that simplicity in reviewing and discussing each company's strategy (or play) and it's marketing. Really sparked some stimulating discussions. Great CEOs call clear, simple plays.
Anyway, amongst other things there were frequent requests for a summary of the best conditions, pros, cons, i.e. decision criteria for each play. It's in the book, but what the heck, here's a reprint:
Posted by johnza at December 2, 2004 05:46 PM
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