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December 12, 2004
Stealth so Loud that You Can't
http://prmachine.blogspot.com/2004/12/backfiring-stealth-marketing-campaigns.html
http://www.cmomagazine.com/poll/results.html?ID=1192
http://www.cmomagazine.com/read/120104/under-the-radar.html
betas that arent really beta http://marketingplaybook.com/2004/12/11/beta_as_marketing_tool.html
50 50
Total Respondents:56
True or false: Stealth "word of mouth" marketing campaigns will backfire if revealed to consumers.
Posted by johnza at December 12, 2004 11:12 PM
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