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January 13, 2005
Recent web/blog book reviews
Here's the most recent roundup of mentions of our book for those interested:
- Harvard Business School gave a nice summary and review. Noting both our "grand claim" of just five plays but giving us credit for "vivid examples".
- Jobster [Ignition portfolio company] said "Truly a must read for any business strategist. I must admit that at first I was a bit skeptical of the abc's xyz's 123's and the 5 plays ... but truth is, this stuff works. Jobster doesn't just believe in the Marketing Playbook, we're living it."
- Hey, we somehow got ourselves in the Forbes Book Club.
- We're on the required reading list for CRMIndustry.com.
- Fuer unsere deutsch-sprechenden Freunden, hier ist ein "Review" in die "Financial Times Deutschland" (a complete, German language transcript of our financial times review)
- Agile Business Books calls the book “An easy-to-apply book that will be enormously helpful to marketers in every industry and leaders in every size company.”
- Rocket Readings called it one of the best two business books of 2004, "They keep it simple, straight forward, and no not easy, since this involves very hard work to get it right! Easy, fast read, that I will reread a few times."
- Gill Bates (sic) on the Start Up Junkies Forum recommends it.
- Members of the small business forum put it in their highly recommended list.
- It found its way into the Northwest Indiana Times.
- And my favorite, is the nice mention in the Auto Field Guide, "“If you accept that the folks at Microsoft probably know a thing or googolplex about marketing, and given that marketing is essential for moving products and even ideas within and without any organization, then it might be worthwhile for you to spend some time with The Marketing Playbook.” Wow, a googolplex. Cool.
For a summary of all the reviews and stuff click here.
Posted by johnza at January 13, 2005 06:59 AM
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