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January 17, 2005
CRMish segmentation of CRM users
Dave of B2Blog wrote an interesting entry on different types of users of CRM software:
- Power-user: One who wants to make the most of the tool they've been given and is willing to explore its capabilities.
- Power-ignorant: Those who use the software, but aren't aware how the software is there to benefit them and make their lives easier.
- Power-less: Those who simply don't understand what to do. Most likely these are field salespeople somehow.
- Power-trip: One who understands the software and its capability but takes short-cuts or does it the old way.
Nice segmentation, seems to apply to just about any category of software. Dave observed this using Goldmine CRM. So here's my opportunity to openly plug an Ignition portfolio company, Entellium, maybe with it more of the power-less and power-ignorant will become power-users or power-trippers.
Posted by johnza at January 17, 2005 08:58 AM
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