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February 03, 2005
Marketing Fish Tales
Recently heard a great marketing "fish tale". Supposedly at the turn of the century a cannery got stuck with a large amount of white salmon. At the time, canned Salmon was the rage rather than tuna, and pink was it. (Although being in Seattle, I get and love white salmon). It seems that this white salmon was unsellable because it wasn't pink.
So some great marketing person (some say it was PT Barnum) made lemonade out of lemons with the new slogan "guaranteed not go turn pink in the can."
Wow. What a great inversion. Any attribute can become a feature can become a benefit if you go at it from the right angle.
Note: The story has many versions - tuna versus tuna, tuna versus salmon, and salmon versus salmon. (There's even a lobster version out there.)
Posted by johnza at February 3, 2005 11:04 AM
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