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March 06, 2005
And speaking of....
ahem, "relationships", Jon Strande recently posed the question of whether sex really sells anymore (and in fact how much image really matters).
Reminded me of an Economist Article from last year, "Sex doesn't sell" that actually shows evidence of how "though life may be increasingly
exciting for the sex-obsessed, in the wider population advertisers are
finding that sex no longer sells the way it used to."
"Commercial and academic research supports the thesis. Only 6% of
consumers surveyed by the CIM said they were positively influenced by
sexual images in advertising. D_Code, a study of young consumers by
HeadlightVision, another bit of WPP, concluded that they found
sexually explicit advertising boring and repellent."
Hmmm....
Posted by johnza at March 6, 2005 10:06 AM
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