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March 07, 2005

Office Pre-Historic Marketing

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Touchy subject (for me given my own pre-historic - 1995 - marketing of this product) but Steve Rubel has some good input for marketing this product that most of us use everyday. Much of what he suggests is a bloggy update of things we did back in 1995 to drive both competitive zeal and user enthusiasm. Worth considering.

(Note we too think that the nice humans at Microsoft doing their blogging are doing a lot for the image of the company)

Posted by johnza at March 7, 2005 05:02 PM

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