« Office Pre-Historic Marketing | Main | DMA World, April 6 »
March 08, 2005
Short and sweet
Sound View Executive Book Summaries specializes in providing business leaders summaries of business books as a subscription service. Great idea for people who don't have that much time to read all the great books out there - and great URL too - www.summary.com.
Anyway, we are flattered that they highlighted our book and included it on their current reading list. They also wrote a nice review:
"Why We Like This Book: The Marketing Playbook offers a workable metaphor for making marketing work. Seen as a team sport that requires running plays to create a winning marketing campaign, the authors offer organizations succinct strategies for building teams, choosing tactics, calculating time horizons and planning the next move while outmaneuvering the competition. The authors' conversational tone and relevant experience make it a useful resource."
And of course a short summary of the summary (of a book that tried to be a summary too). For the summary and review, click here. To subscribe click here.
Posted by johnza at March 8, 2005 05:29 PM
Trackback Pings
TrackBack URL for this entry:
http://www.geekfishing.net/cgi-bin/mt-tb.cgi/1393
Comments
Post a comment
Thanks for signing in, . Now you can comment. (sign out)
(If you haven't left a comment here before, you may need to be approved by the site owner before your comment will appear. Until then, it won't appear on the entry. Thanks for waiting.)