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March 27, 2005
Talk is cheap, proof is powerful stuff
And worth the effort...
We have long talked about the value of proof over benefits over features. Nice to see Steve Neiderhauser talk about it applied to all kinds of things, like even you and your career. Even when it comes to hiring a demo is a lot more powerful (and reliable) than a resume full of features (went to this school, held this job, etc.)
Posted by johnza at March 27, 2005 08:50 PM
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Comments
John,
Thanks for sharing your proof formula
with me in November. It's been a while
but the formula stuck with me.
Proof is great stuff.
Steve
Posted by: Steve Neiderhauser ![[TypeKey Profile Page]](http://marketingplaybook.com/nav-commenters.gif)
at March 28, 2005 04:00 PM
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