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March 30, 2005
Recent web mentions
Here's a bit of a round-up of stuff folks have said about the book (and the blog) on the web lately.
- 800CEORead Blog: Jack Covert says, "not only a great first read, but also a book that you will return to again and again"
- Brad Feld of Mobius normally fights the urge to read any book with the word
“marketing” in the title but put us on his vacation reading list and said, This one belongs on every entrepreneur’s bookshelf"
Thanks Brad - and, yeah we'll try to resist the urge to inject "marketing blather" in the future (but it will be hard). - Susan Getgood
"highly recommended it, even for experienced marketers. It is quite simply the book I wish had been written when I was starting out... The authors put a new spin on some of our old tactics, and the worksheets are super. In fact, I intend to use them in some upcoming client work as they are better than what I used to use."
Thanks much Susan. Sorry that you've been having problems leaving comments on our site, we're working on it but the spammers have found us. - Josh Kaufman included us in his very cool "personal MBA" program. One of 5 marketing resouces (82 total across disciplines)
"for expanding your mind without paying a fortune in tuition costs."
It is a very cool list. - Craig Howe, the Pointed Pundit calls the book "a useful resource for marketers at both large and small companies." He gives it 5 stars.
- Marketing Tom recently posted a little interview we did about the book and the blog. Fun to reflect on how the two have intersected.
For more narcissistic stuff about the book, blog and us look at the praise category and summary of reviews.
Posted by johnza at March 30, 2005 05:43 PM
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