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April 11, 2005
Thanks Tara
Tara went to our little talk at the DMA World last week. And had some nice things to say. She called our keynote the "standout" of the show. This is especially flattering, given the company, which included Ernan Roman, whose Integrated Direct Marketing was one of the first marketing books I ever actually read and really used.
Click here for Tara's summary of our talk. Also stay tuned, I'm kicking myself for not recording it as a podcast and posting along with the slides but will do so in the near future.
Thanks again Tara and looking forward to what you think of the book.
Posted by johnza at April 11, 2005 08:24 AM
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