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April 12, 2005

It sure beats a plastic digital alarm clock...

left-panel-ipod.gif

Boy, this iPod thing sure has hit main street. The Economist of all things is offering the chance to win an iPod as an incentive to sign up for online subscriptions.

I used to do circulation for Amex publishing and compared to the stuff we used to try on prospects (like 5 year old surplus Food and Wine Recipe of the Year cookbooks), this promotion has all that a bang you over the head direct marketing promo ought to have:

Click here to sign up for your own chance. BUT ACT NOW! LIMITED TIME OFFER!! EXPIRES IN A WEEK!!!! FREE FREE FREE NOW NOW NOW

Oh yeah, and COOL COOL COOL.

Can't wait for the Economist Podcasts.

Posted by johnza at April 12, 2005 02:51 PM

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Comments

I knew the iPod had reached escape velocity and was breaking permanently out of the coolosphere last year when I saw Dunhill making a case for it:

http://www.dunhill.com/atdunhill/at_ipod.php

(OK, having U2 shill was arguably also far beyond the coolosphere.)

This is a logical next step. Actually, considering how much success Apple's having with their branding and their good design, I won't be surprised when people start offering free iPod Shuffles as incentives. Not a chance to "win one of 15" but an actual, guaranteed Shuffle as Our Gift to You.

Posted by: frosty [TypeKey Profile Page] at April 17, 2005 07:22 PM

Are you guys working on another book at the moment?

I enjoyed the marketing playbook

Posted by: mac504 [TypeKey Profile Page] at April 14, 2005 03:56 PM

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