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April 25, 2005
New way to keep tabs
Check out Googspy, a new tool from Velocityscape. It's a great way to see what your competitors are up to marketing wise.
Type in your own company name or that of your competitor and you will see what adwords they are buying. You also see a list of who else is buying those words. A great way to make sure you are on top of your playing field, and to think broadly enough about it.
It is fun and really interesting (kind of a competitive spending Zeitgeist).
I've already run it on all of our portfolio companies and come up with some pretty interesting results - both in terms of what adwords they are running and based on this who their top (at least mindshare-) competitors might be.
If you are running a dragrace, nice way to find out where you must go and if you are stealth, where you should avoid being.
For more read the press release.
By the way here's the list for Velocityscape itself.
Posted by johnza at April 25, 2005 07:09 AM
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