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May 05, 2005

Great input on the ABCs

9 to 5 and otherwise had some very insightful comments about our ABC and Yes, But, So gap analysis approach.

For all the usefulness of being really simple and breaking things down - into A = Situation B = Destination C = Gap - you still need to be careful that this becomes actionable and not just a nice theoretical pitch:

Great thoughts. Thanks for sharing.

PS: We think you have to break the gap analysis into several dimensions. The overall industry at the high level to understand possible mission/vision gaps, the customer/market next to understand offering gaps, the competition to understand relative positioning gaps, and your own competencies/resources to identify the realistic action plan.

Posted by johnza at May 5, 2005 04:57 PM

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