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July 19, 2005
Round up of recent web mentions/reviews
Here's a quick summary of some nice (and otherwise) mentions we've gotten about the book and the blog:
- Software CEO put us tops on their summer reading list, calling the book "one that any software marketer should check out... a surprisingly useful guide to marketing strategy... a down-to-earth approach... refreshingly free of the buzzwords and big-company academic theory that plagues most marketing books." We were in interesting company worth checking out, including "The Real Story of Informix Software and Phil White" by Steve W. Martin; "Presenting to Win: The Art of Telling Your Story" by our buddy Jerry Weissman; "Beyond Bullet Points: Using Microsoft PowerPoint to Create Presentations that Inform, Motivate, and Inspire" by Cliff Atkinson; "The Best Software Writing 1" edited by Joel Spolsky ; and the "Software Sales & Distribution SuperBook."
- Stanford Business School put us on their recommended reading list, saying "The coaches who designed this playbook tested and perfected their system as marketing executives at Microsoft and as venture capitalists." (Note: Rich is a Stanford alum)
- The M Show had nice things to say about us in their marketing podcast episode 20
- Marketing Journal says that you "Gotta have a look at this marketing website and book... They will tell you how you should market and compete against your competitors with 5 basic strategies for a competitive market."
- Global Mammal particulary liked the description of the Stealth Play
- Ben Casnocha called us "a clear and entertaining look at proven tactics that start ups can employ to make inroads in a new market."
- Chief Marketer gave a nice summary of the book and our DMA pitch.
- Crosshairs also liked the DMA pitch and the book
- Eric Sohn liked our thoughts on perfection, but took us to task a bit (and also gave good input on) for shameless promoting one of our companies (which we will likely continue to shamelessly do)
- Alexoid also likes our thoughts on perfection
- Charles Fitzgerald was so inspired by the platform play that he started a blog on it
- They'll All Fall waxes poetic about marketing - “Marketing. Somehow, that's the same as influence and seduction. And yet, few of us has taken the time to investigate it.”
For a summary of our other acclaim and stuff click here.
Posted by johnza at July 19, 2005 05:18 PM
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