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July 25, 2005
And of course with easy payment terms...
Just saw this quote from The Sun magazine (wonderful monthly writing, ideas, essays):
"The only reason a great many American families don't own an elephant is that they have never been offered an elephant for a dollar down and easy weekly payments." - Mad magazine
How true this is. Just goes to show you how important it is to get entry offers that lower barriers for people to make the initial purchase decision.
Posted by johnza at July 25, 2005 09:48 PM
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» Lowering the barriers by selling down from Dana VanDen Heuvel
Just a quick blurb on a synthesis of ideas today. Decker mentioned the tactic of 'selling down' when he got a recent traffic violation, which makes me wonder how we could get everyone to own elephants (or, whatever your "elephant") is by lowering the b... [Read More]
Tracked on July 26, 2005 12:52 PM
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