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August 05, 2005
Summer syllabus
It was cool to get included in one reading list recently, well here is another (note you have to log in to see) - this the summer reading recommendations from SoCal business leaders.
Our book was recommended as "serious reading" by Anil Puri, the Dean of the School of Business and Economics, California State University, Fullerton. What he said he got out of the book was:
"An excellent read on marketing strategies that could apply to any field."
Other folks asked for their reading list included:
- Matt Ouimet President, Disneyland Resort
- Scott McGregor Chief executive officer, Broadcom Corp.
- John Brynjolfsson Managing director (inflation-bond specialist), Pimco
- Dick Baker President, Ocean Pacific
- Peter Ganahl Co-owner, Ganahl Lumber
- Ardelle St. George Intellectual property attorney, St. George & Carnegie
- Thomas D. Phelps, incoming president, Orange County Business Council
- Cheryl Phelps (no relation to Thomas Phelps) General manager, Hyatt Regency Huntington Beach Resort & Spa
Other "serious reading" they recommended covered quite a range:
- 1776 by David McCullough
- The Qualcomm Equation by Dave Mock
- Warfighting by the U.S. Marine Corps
- The Five People You Meet in Heaven by Mitch Albom
- South Park Conservatives: The Revolt Against Liberal Media Bias by Brian C. Anderson, and
- Oil Factor: Protect Yourself and Profit from the Coming Energy Crisis by Stephen Leeb and Donna Leeb
"Lighter reading" included:
- An Unfinished Season by Ward Just
The Greatest Game Ever Played by Mark Frost - Dads and Daughters by Joe Kelly
- On Bull - - - - by Harry G. Frankfurt
- A Man in Full by Tom Wolfe
- State of Fear by Michael Crichton
- Under the Tuscan Sun by Frances Mayes
- God's Politics: Why the Right Gets It Wrong and the Left Doesn't Get it by Jim Wallis
- Conspiracy of Fools by Kurt Eichenwald, and
- 4th of July by James Patterson
Posted by johnza at August 5, 2005 12:22 PM
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