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September 22, 2005
5 Benefits - is that all you need?
We've written a lot about the importance of benefits in your messaging vs. submitting to the techie temptation to focus your communications on "cool" features (with proof best of all).
So in chosing the benefits you want to highlight, which are the best? Well, we recently ran across a great list of categories of benefits you might want to consider having your offering ultimately accrue to from Skip Lineberg's cool blog. He keeps it to just 5 (which is a number we like ;-). Here are the 5 Benefits:
"… it does not matter what the product is or what industry one inhabits, you have to present your case so that you tell your audience within the first ten seconds of your message which one of the five possible benefits you are offering. There are five, period. F-I-V-E.1. Make me wealthy
Money, looks, popularity, health and sex. That's it."
2. Improve my appearance
3. Help me to be more well-liked by my family or friends
4. Make me live longer
5. Get me laid more often
I like these - I wonder where you fit some enterprise kind of benefits like security, risk management (maybe they fit under "make me live longer").
Hat tip to the NonBillable Hour.
Posted by johnza at September 22, 2005 08:26 PM
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