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November 03, 2005
Advertising on my mind (or the back of my head...)
Just getting back from China and continue to be incredibly impressed by the ever increasing ubiquity of advertising there. Take the airport. Last year when I went there I noted the baggage claim and the telephones.
This year, it's even more. First, I noted that there were ads on the trays for your watch, blackberry and change as you go through security. Wish I could have gotten a photo. Then, I go to rest my head on a flight to Xian and what do I find but an ad for Maxxis. Maxxis is a tire company (very strong in bicycle tires). Another interesting Chinese juxtiposition - flying and riding a bike.
I really wonder how they measure this one...
Posted by johnza at November 3, 2005 09:42 AM
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Comments
Maxxis is one of Taiwan's Top 10 Global brands as defined by Interbrand. While widely known for bicycle tires, they're an OE supplier of automotive and ATV tires for almost every major manufacturer in Asia.
Posted by: Evil Monkey ![[TypeKey Profile Page]](http://marketingplaybook.com/nav-commenters.gif)
at November 11, 2005 08:15 AM
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