The banners and adds had the above huge logo and only four words:
Now some folks, seem to like this campaign (Mark at Being Reasonable likes it), and I know I havent seen it all. But I have to admit to be completely confused and annoyed by what I saw.
I mean, this is the US. Why do they say “Vehicle”? How about “Car” or “Truck”? Are they selling motorcycles, Segways, boats, rickshaws?
This logo as the only visual? Using the fancy secret sauce “Hybrid Synergy Drive” as the only visual or evidence may be mysterious but where the heck is the benefit or the proof?
Maybe I’m just old fashioned, but I think direct promises are good. Why not:
Toyota Hybrids: No Compromises
Simple and clear (can’t really say “Cheaper” – I priced a Highlander Hybrid and boy was it steep). And how about showing us what these mysterious vehicles look like. There seems to be a reason car ads have had cars on them for a hundred years.