Leveraging the Optimal Synergy of Maximal Nonsense


I just got this wonderful book as a gift: Why Business People Speak Like Idiots : A Bullfighter’s Guideby Brian Fugere, Chelsea Hardaway, Jon Warshawsky

I know a lot has already been written about this but boy, it made me blush for all the times I have used such absolutely useless jargon and taken way to long to say something simple. Made me think of some good quotes for the day:

  • “I have made this letter longer than usual, because I lack the time to make it short.” – Pascal
  • “Give me six hours to chop down a tree and I will spend the first four sharpening the axe.” – Lincoln (also credited with the above quote); and…
  • “Don’t give me none o’ that jibba-jabba!” Mr T. (in the dedication to the above book.

In addition to writing this book, guys also wrote a piece of software that reviews your documents and points out the BS. They wrote this while consultants at Deloitte & Touche (which originally gave the software away for free but now is no longer associated). One blogger wonders how consultants have enough time to focus on building such a tool instead of adding value and leveraging customers’ potential. If you haven’t already checked it out, you should, download it here.

For more on how to fight this kind of bull, check out the website and the blog, which also keeps track of some of the most egregious instances of marketing BS such as: