Now You’re Ready (for a very good tagline)

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I have bemoaned the lack of good taglines for some time. I have always thought that less is more and that if you can get the essense of your marketing down to 1-5 words that really work and aren’t just B.S. then you have done your homework right.

Well, I have a Leatherman and geek that I am I wear it to the office. I love the thing. And I like being able to always have a Philips head screwdriver, corkscrew and pliers avaiable at my side for those sticky board room situations. And therefore I just have to take moment to praise their headline:

Now You’re Ready

It’s big. It’s simple. It’s specific and it totally captures what Leatherman means.