Complexity in Motion/MSFT Repackaging: It’s all my fault!!


Once again simplicity is shown to be both so powerful and so easy to stray from.

By now many of you have seen the recent spoof video that shows how Microsoft would transform the simple, powerful, elegant packaging of the iPod. It is all very innocent and well thought out but step by step turns into the equivalent of an in flight catalogue.

If you haven’t check it out here. It is one of the funniest things ever onYouTube.

I have to say, this used to be one of my areas back at the big M and I totally know each step that took packaging down this path. And everyone was logical, well thought out and reasonable to the many committees of very smart people that looked at it.

Beyond the box, Engadget highlighted the wonderful array of versions of Windows Vista coming:

  • Vista Starter
  • Vista Home Basic
  • Vista Home Premium
  • Vista Business
  • Vista Enterprise
  • Vista Ultimate

Will be interesting to see the product selector application that ships with them.

Simple products should lead to simple messaging to simple packaging to simple offers to a simple purchase decision.

So remember:

  • “Life is simple, but we insist on making it complicated,” Confusius
  • Don’t try to do too much. Less is more (thanks Simplessity, a really nicesite on simplicity)
  • Too many cooks ruins the soup (esp. in marketing, thanks Seth)