SF Bags – The Art of the Upsell

I love SFBags or Waterfield Design. They have the best most versitile laptop computer bags.

I also love some things they do in their site. Especially the build-your-own section. They ask you a bunch of questions to customize your bag, the fun friendly language of these upsells is great:

  • 3 Add a Flap for $15: No sir, I don’t like to/Yes indeed
  • 4 Add a Shoulder Strap for $12: Not into the strap/Give me the strap
  • 5 Add a Piggybak: No I’ll Just Suffer/Got to Have the Piggyback

I wish more sites had this kind of personality.