May 30, 2006
New Media Playbook - 5 "Rules"
Back in March, I gave a talk entitled “5 Rules for Marketing in a New Media World”
at the Economist Branding Summit in Shanghai. It was how to cope, as a marketer, with all growing choices and complexity of new media. The talk also draws on a venture capitalist perspective in both the US and China from working with entrepreneurs much more plugged in and creative than me.
Since giving the talk I have gotten a number of requests to see it posted. So here it is - download file. Also if you want it in Chinese, click here.
More to come on each of the 5 rules shortly.
Posted by johnza at 5:45 PM | Comments (0) | TrackBack