Blooks and Blogs

I can’t believe it has been five years since The Marketing Playbook got published by Penguin. Quite a long ride for us. The more interesting thing is to see how much the book publishing business has changed. Now you don’t necessarily need a publisher, you can self-publish on Kindle. Now blogs commonly become books (blooks which are a cute name :0). For everything from Julie to Julia to 101 Things to do with your ex-wife’s dress.

Maybe that’s the future for everything but as barriers to entry fall and technology changes, that’s when the market really does evolve.