First we make it possible

In all the work we’ve been doing as we are on the frontiers of technologies, I remember the first ad campaign I saw about technology. It was a great presentation by some great folks and it had a simple theme:

First we make it possible

Then we make it practical

How you get there is all about how you create a really large change in the users mind and how they get excited about it. It leads to having mind share way before the revenue figures get large. Here are some companies that did that like Apple (Apple II, Mac, iPod, iPhone, iPad, whew!), Blackmagic (in video cameras), Go Pro (in adventure cameras), Microsoft (Windows)