Monkeymagic:: thoughts on thinking :: Write like you speak archives
We've written alot about the ABCs and driving killer campaigns. But as Piers Young notes, Jerry Weissman is a master of teaching you how to tell your story compellingly. He is also the author of the concept PointB™ - the desired state you put out there to generate interest. Awesome guy. Awesome teacher. Author. Mentor. Friend. Here's what some other folks are saying too:
Brendon Wilson: "Best of all, I managed to attend ... a seminar/workshop on "Pitching to Win" - complete with Jerry Weissman, the legendary pitchman who has helped numerous CEOs tune their IPO roadshows, giving tips from his new book, "Presenting to Win". Cool!
Chris Anderson: "a book I recently read, and loved: Presenting to Win, by Jerry Weissman."
Dennis Kennedy: "I've just finished the highly-praised Presenting to Win: The Art of Telling Your Story, by presentation guru Jerry Weissman. Add me to the list of fans."
And FastCompany - which had a good article on 5 Ways to Talk to Money